Taking over a space near Union Square for (2) weeks of programming and experiences - Adobe wanted a physical space in San Francisco to connect with consumers and fans. Whether a Photoshop junkie that wants to “geek out” with the product team, someone who thrives on art and inspiration, or just happen to be passing through the neighborhood - we welcomed guests to immerse themselves in this visual and interactive pop-up store.
The Photoshop & You calendar was jam-packed with exciting product “how-to” sessions, photowalks through San Francisco’s vibrant neighborhoods and opportunities for visitors to experience extreme printing firsthand. Guests could visit the Extreme Imaging Lab hosted by popular Photoshop Evangelist Russell Brown to see how Photoshop turns images into works of art through advanced laser engraving and large-format printing. The lab also featured a printing station for guests to have their favorite critter letterform, created by distinguished illustrator Craig Frazier, printed on t-shirts. Visitors could also reserve individual sessions with Photoshop experts to learn how to make photos look their best and get a chance to have profile pictures shot by professionals.
World-renowned photographers, artists and authors such as Bert Monroy, Corey Rich, Robert Seale, Seth Resnick, Brad Mangin, Glen Wexler and Scott Kelby made special appearances to lead workshops. Designed as a visually rich environment, Photoshop & You also included a gallery exhibiting the works of celebrated artists such as Joel Grimes and members of the Photoshop team including Winston Hendrickson and Kelly Castro.
Net proceeds from the sales of Photoshop gear were donated to Adobe Youth Voices, Adobe Foundation’s global signature philanthropy program that provides breakthrough learning experiences using video, multimedia, digital art, web, animation, and audio tools that enable youth to explore and comment on their world.