Role: Creative Producer & Artist Relations w/ Sparks, Level 2
A.I. & Machine Learning is changing the world of music and the way that music is being made, yet most musicians are inherently reticent of this emerging technology. In order to open this dialogue - Google A.I. partnered with the legendary French electronic duo Justice to fine-tune Google’s research and product development with the artist in mind.
More specifically, Google AI’s “Project Magenta” is an open-source research project started by Google AI that uses TensorFlow technology to enhance music production. Magenta developed NSynth (Neural Synthesizer), a machine learning algorithm that uses a deep neural network to learn the characteristics of sounds, and then create a completely new sound based on these characteristics. Still in its prototype phase - we created custom-made, experimental synthesizer for Justice, powered by NSynth and loaded the instrument can be loaded with over 100,000 new sounds generated by NSynth using the characteristics of the band’s favorite instruments, vocal samples, and found sounds.
These ongoing experiments lead to additional YouTube marketing support for Justice and promotion for their new album ‘Women Worldwide’. The partnership culminated with a rare live-streamed performance by Justice - pushed to their YT channel from Google I/O in conjunction with the live debut of their latest single.