Executive Creative Producer
Billions of people know Google for search and software. But not many people, relatively speaking, knew much about Google Hardware. So, we built the Google Hardware Store: a place for discovering helpful tools of a different kind. The design of the store reinforced Google’s belief that tech should serve people, not the other way around. Instead of a sleek fortress of glass and LED, we designed a warm, analog space, with a connected treehouse and hand-illustrated ‘project’ cards offering relatable demos from everyday life. Most importantly, the 3 month experience helped our audience understand that Google builds and sells beautiful, helpful hardware.