In partnership with SayOk! - we created brand activation and artist hub that took place over 3 days during SXSW 2016. In the center of downtown Austin at the historic Coppertank - this consumer x industry event central aim was to show investment in and appreciation for artists' successes on the platform. We promoted YouTube Music's newly launched app through an interactive data viz display and hosted (18) live performances with a wide range of talented musicians, both newly discovered and well established, including Future and Jamie XX. Next door, we debuted the well received Artist Hub, honoring SXSW artists with luxury services and a private place to relax.